Our Brands

Life Specialty Coatings provides a unique portfolio of distinctive brands that meet the needs and expectations of builders, property managers and contractors for commercial, industrial and residential industries. 

Life Deck Specialty Coatings

Life Deck Specialty Coatings is the product line of high-performance waterproof decking systems, epoxy systems, deck coatings, stains, sealers and decorative concrete systems. Life Deck is the leading brand of industrial floor coatings, deck coatings, deck resurfacing systems, concrete systems, urethanes, acrylics, heat reflective technology and waterproofing for residential, commercial and industrial applications. The Life Deck Specialty Coatings product line is distributed from San Diego in Southern California, all the way to the East Coast of the United States in national distribution channels.

Life Deck Specialty Coatings is most known for its waterproof decking systems and epoxy systems. Life Deck waterproofing systems such the AL, MC, FM, AL-Flex, LD2000 and Auto-Life are extremely popular for plywood and concrete decks. These systems are manufactured only with high solids and quality raw materials made in the USA to extend the life of your deck. Life Deck cementitious systems can also incorporate Cool Life heat reflective technology that can reduce the temperature on your deck up to 30%. All Life Deck waterproofing systems are designed for commercial applications.

Epoxy systems and industrial flooring solutions also make up a large portion of the Life Deck Specialty Coatings product line. 100% solids epoxy and water-based epoxy present excellent options for commercial grade flooring solutions with many protective, yet decorative options. With over 16 different acrylic and solvent based sealers to select from, the Life Deck coating line has numerous protective options to install. Incorporate semi-transparent stains and sealers to provide decorative options for flooring solutions for chemical resistance and more.

The following coatings are part of the Life Deck Specialty Coatings product line:

  • Pedestrian Traffic Waterproof Deck Coatings for Plywood and Concrete
  • Vehicular Traffic Waterproofing Systems and Coatings
  • Decorative Concrete and Concrete Resurfacing Systems
  • Elastomeric Deck Coatings + Planter Waterproofing Systems
  • 100% Solids Epoxy Coatings: Metallic, Quartz, 100% Acrylic Chips, Seamless
  • Water Based Epoxy Primers and Industrial Grade Systems
  • 16 different UB Stable clear, Pigmented, Acrylic and Solvent Based Sealers
  • Deep Penetrating Stains
  • Heat Reflective Technology (previously only available to the government)
  • White, Grey, Light, Smooth, Textured Micro, and Waterproofing Cements
  • Vapor Stopping Primers

Lifetime PLus Coatings of America

Lifetime Plus is an industry leader in specialty wall coating technology for heat reflective applications. Our environmentally friendly products are many times thicker than regular paint. Our superb and technologically-advanced products help homeowners protect the exterior surfaces of their buildings from the harmful effects of the sun, wind, rain, dirt, smog, and natural aging. The service life of our Cool Life™ Coating can extend well beyond the years of ordinary paint, helping customers save money on costly repainting and providing an excellent return on your investment.

Lifetime Plus works in cooperation with PACE Funding Programs through the state of California.  This Home Improvement program includes specialized energy efficiency financing and systems.


Cool Life® - Heat Reflective Technology

Cool Life® Technology is a proprietary pigmented color technology developed by Life Specialty Coatings that was formerly used by the United States Army in Desert Storm and can reduce surface temperature by 30+ degrees (20-30%+). Life Specialty Coatings was the first private company to market proprietary IR Heat Reflective Technology in coatings and has developed ways to integrate the technology in deck coatings, pool coatings, wall coatings and roof coatings. Life Specialty Coating’s heat reflective coatings can be tinted to most any color and have superior durability and UV resistance compared to other coatings of similar body. Cool Life Technology has been used on MGM, Caesars, Hyatt and Hilton properties to save on peoples’ feet, reduce energy costs and even help with local and state rebate credits.


Life Paint

Formally our company name, Life Paint is now the name of our exclusive paint line found in retail and wholesale distribution for interior and exterior walls. Life Paint products consist of 100% acrylic paints, latex blends, PVA interior and exterior wall coatings for HOA’s, single family homes and commercial buildings. Thousands of standard and heat reflective colors are available with numerous sheen/ finish options including: Flat, Matte, Eggshell, Satin, Semi-Gloss, Gloss and High Gloss. 



Americrete® products offer a high quality solution for  professional waterproofing, flooring and deck coating projects. Our products are easy to use, V.O.C. compliant, environmentally friendly and most of all long lasting. While the most popular Americrete systems involve deck coatings and concrete resurfacing, our systems go beyond the normal scope of most manufactures. Americrete also offers a full line of waterbased stains, premium UV resistant sealers, epoxies, and urethanes. We also provide a complete color palette of paint chips and quartz to enhance all coating offerings.

Americrete® offers dry polymer concrete resurfacing options, topical semi-opaque stains, water-based sealers, efflorescence blocker, and epoxy coatings. Cements are a water added only system. Americrete® is known for easy to use resurfacing systems, decorative overlays, stains and epoxy coatings.



High performance 800% elastomeric and silicone roof coatings for commercial and industrial applications. Perfect for large, flat or low slope roofs for long term warranties and rebate programs such as CRRC, Title 24 and LEED Credits. In addition, Stretch Guard® Elastomeric Roof Coating Systems are Class-A 1 Hour Fire-Rated and can be tinted to any color to reduce flashing on commercial structures. Stretch Guard® technology for roofs is perfect for school districts, HOA’s, manufacturing facilities and more. Elastomeric roof coatings are designed to take a degree of ponding water and can be used in conjunction with seam tapes, black underseal, a series of top coats, light-weight roofing cement and more options.


Rain shield®

Rain Shield® elastomeric exterior wall coatings are high build textured or smooth elastomeric systems designed for projects that require a versatile exterior waterproofing system for walls. Rain Shield® is also available in that reflective options. These textured wall coatings are extremely high performance and high build exterior wall coatings. 400%+ elongation elastomeric wall coatings and 100% acrylic/ elastomeric blend 200%+  elongation systems used for commercial, industrial and residential applications for long term results.


Fire Fighter®

FireFighter is a specially formulated, water based coating system that has been tested to pass a Class-A fire rating to ASTM E-84. When applied to specifications, Firefighter will help prevent ignition from embers and spread of flame from other ignited areas. The FireFighter works by creating a non-flammable char once a flame touches it. This char grows outward creating a barrier between the flame and substrate. FireFighter technology incorporates intumescent fire-retardant capabilities. 

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